The Foundation of Common Ground

Building on a strong foundation of experience and skill.

Skill: An ability to reach and influence diverse audiences Experience: Decades of writing & media relations expertise Context: Strategic marketing communications is the framework Value: Top agency talent at substantially lower rates Results:Performance exceeds expectation, as it should

Why? We’re driven by your needs. We listen.

These are the foundation for Common Ground, an agency resource that’s … not an agency. Rather, we seek to become an extension of your own resources, offering fast and nimble response time with an ability to quickly see and solve a variety of communications needs. We will be good stewards of your trust and reputation.

Public Relations and marketing communications activity can and should add substantially to a company’s growth. Messages need to reach and influence diverse audiences. This is what we do best. Strategically, we seek to align all marketing and PR activity to achieve overarching goals.

We’re here because we love the work, and can set a fair price for it. Many of our services are available at $90 to $110/hour. You get senior agency talent, great efficiency, years of experience, and the resourcefulness, discipline and work ethic to exceed your communications needs.

Our core strength is public relations expertise, media relations and copywriting that will win the interest of professional targets and journalists alike. Energetic media relations is the cornerstone of our broad PR offering. Common Ground’s network of writers, designers, art directors, illustrators, printing professionals, administrative support and data entry specialists may also be an asset to you on a program, part-time, or project-by-project basis.

For 14 years, John Vastyan, president, held senior positions at two of the nation’s leading business-to-business ad/PR firms, Godfrey Advertising and SWB&R. His focus: trade communications in the plumbing and mechanical, HVAC and construction markets. Trade and consumer work includes high profile magazine placements; newsletter, sales literature, direct mail, website and magazine writing.

Aren’t you ready to consider the capabilities of a new communications partner?