We know (or quickly familiarize ourselves with) the target publications or broadcast media, their audiences, scope of news and feature coverage, format and – most importantly – the tough, often hard-to-reach editorial professionals.

The result is that we consistently win positive, third party coverage. This kind of credibility can’t be bought. It’s won . . . through long-standing relationships with key media gatekeepers and an understanding that to keep these relationships fresh and productive, we must exceed their expectations.

For example:
When Contractors 2000, a leading national best practices contractor organization, wanted high-profile coverage in a specific national trade magazine during 2001, they received three cover feature articles, an unprecedented accomplishment with a value 20 times their investment. Each topic – supported with access to experts, strong copy and professional photography – won the editor’s interest on its own merit.

A "Radiant in the Rockies" editorial tour was created for Burnham Corporation to attract editors of multiple Cahners Publications magazines. For several consecutive years, journalists from all of the leading contractor trade and home construction magazines participated. Published results far exceeded the client’s expectations.

There’s always a new perspective, a new approach. But the business of trade PR isn’t always this inspiring. That’s why so many PR firms and major corporations lack success – they lose their edge. We see to the basics day after day. Through close proximity to key journalists, and routine dialog with them, we stay apprised of opportunities as they come.

Basic tenets: Editor calls are returned immediately. Promises are kept. Deadlines are met. Copy is clear, crisp. Story ideas are sharp and realistic. Relationships are built.

Respect for the journalist is deeply rooted.